Run App Product Innovation
One of the best parts of finishing a run is reviewing your route afterwards. How could we turn this typical interaction into a richer experience for the user?
I started by sticking familiar navigation to the bottom of the map screen with 2 new tabs: Metrics and Music.
The metrics tab enables review of key data-points throughout your run and allows segmentation by Splits, Best and Worst. The elevation graph and route were color-coded to perhaps add deeper context to the “why” behind the numbers.
The music tab provides fun perspective and further insight into your run by breaking your route into chunks based on your playlist. Tapping each album graphic allows you to see song details as well as the BPM number of each song which could be a factor in how fast or slow your pace was. If it was an especially successful run then you even have the option to save the playlist for next time.
Taking it one step further was to marry BPM to cadence with a “Metronome” feature within the coaching section. The hypothesis was that allowing your target cadence to dictate your playlist could improve performance and pace consistency even further.
DriveBetter – Visual Design Explore & Wires
New drivers, primarily teens, are known to have above average accidents and traffic violations when hitting the road for the first time. The DriveBetter system which includes an in-vehicle device and mobile app enables performance tracking with a rewards system and tips and info to make new drivers, safe drivers.
Enlyton – Prototype
A simple prototype using Sketch and Invision. I find this tool combo easy to work with and a bit more robust than some all-in-one solutions like Adobe XD (although I have high hopes for XD!). Launch Prototype
Enlyton – ChatBot Wireframe
AffinityAnswers – Product Demo
AffinityAnswers uses proprietary algorithms and a next-generation metric to calculate mutual social engagement across 50,000 brands and 400 million people worldwide. This helps companies discover and activate whole new audiences with affinity for your brand. Part of the assignment was to create a demo to give prospective users a taste of this powerful platform. Demo Website
Get Smart Content – HTML5 Animation Test
NetBase – Responsive Web Design