The Silvercar by Audi RAC (rent a car) product consists primarily of a consumer-facing responsive web app and native mobile app experience. My responsibilities included design leadership and collaboration for booking flow optimization, new feature introductions such as a loyalty program, and a brand refresh inspired by the growing relationship with Audi, our parent company.
Brand Refresh Prototype
Hackathon / AR Cockpit Tour
Sitting in the cockpit of a new Audi for the first time can be intimidating. My idea was to provide an optional augmented reality cabin tour so new drivers could hit the road with confidence and maximize their Audi experience.
Add Extras Design Exploration
At Silvercar, I was initially hired to work on the Dealerware SAAS product consisting of a responsive web app and native mobile apps which streamline courtesy vehicle fleet management at automotive dealerships. I worked directly with the core product and development team to scope, prioritize and address a multitude of feature requests and core UX pain points captured by the customer success team. My deliverables included customer journey maps, flow diagrams, wireframes, and low and high fidelity prototypes.